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Every business has values. The question is: does the business have transparency of those values? Logic: All businesses are run by people. People vote, people spend money and make commerce go 'round. When you spend a dollar, it is a vote for that business, which in turn becomes a dollar for the values of that business or the people profiting from that business. When a CEO speaks out about their values, I applaud them as someone who’s willing to communicate those values clearly. They are taking a big risk at loosing stock or customers, but they are providing transparency and...

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